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Bold as brass

  • A 1960s block in Fitzrovia transformed into luxury apartments
  • An imaginative response
  • Cladding that naturally evolves with time

Rather than demolish, we opted to extend, which allowed us to do something dramatic in a largely forgotten back street. Now when you walk down Bridford Mews, there is a bright full stop to herald the end.

Simon Bowden
Architect, Make

Project Details

Location London, UK
Status Built 2009
Sectors Residential,
Area 1,580m²/17,000ft²
Client Ridgeford Properties Ltd

We were asked to give Fitzrovia’s 10 Weymouth Street a striking new identity by transforming it from its previous incarnation – an unremarkable six-floor 1960s residential block – into a modern set of luxury apartments. We came up with an imaginative design to extend the rear elevation, add an extra floor, and clad the exterior in two distinctive alloys of brass. In doing so, we created 12 new residences, including 4 new penthouses.

We had two different facades to work with, and our goal was to synchronise them while preserving an individual identity for each. At the rear, we produced a stunning brass-clad elevation with projecting balconies and perforated brass screens – an aesthetic inspired by the surrounding mews. Around the front, meanwhile, we added discreet steps to the existing structure, set back and clad in a darker alloy of the same brass. Over time, the brass will naturally evolve through oxidisation.

It’s a sensitive but bold design – a finalist in the RIBA London Awards, in fact. The building is now far more spacious and prominent, and the two distinctive facades are now complementary, not contrasting.