Project Details

Location Hong Kong
Status Design/Concept
Sectors Retail
Client Esprit

Make’s proposals were placed second in an invited competition to redesign the facade of fashion brand Esprit’s flagship outlet in central Hong Kong with the aim of creating a dynamic new image and presence for the store.

The Esprit store occupies a podium block of a tower in the Tsim Sha Tsui district of Kowloon. After exploring the existing building’s fabric, the design team came up with the concept of stripping the entire podium element back to its concrete superstructure, refacing it with a glass-panelled cladding system in the brand colours of black and red and then wrapping the whole building in a fretwork screen.

The design of the cladding screen evolved from the texture of a recycled aluminium panel which was initially considered as a potential material. Although not technically suitable for use in this context, the characteristic perforations of this material were scaled up to provide the distinctive random perforations of the water-cut aluminium screen that wraps the building in the final design submission.