Rathbone Square provides a unique opportunity to experience innermost London. It’s not just a place to live but a place to connect.
Chief executive, Great Portland Estates
We’ve transformed 35-50 Rathbone Square into a vast new development of residential, office, retail and public space. The design brief was ambitious: to harmonise the area’s eclectic architecture and 18th-century streetscapes while opening up new public realm.
We designed two multi-use L-shaped blocks of six to eight floors, arranged at right angles around a large, beautifully landscaped garden. Offices are close to vibrant Oxford Street, homes by tranquil Fitzrovia. Changes in scale, material and detail identify different uses, and each block is defined by its own distinctive facade. But they all come together in a unifying framework integrated with the surrounding streets and squares. Throughout the development arched tunnels, cross-site paths and characterful street frontages invite the public in.
35-50 Rathbone Square will play a major role in transforming the area before Crossrail’s arrival in 2018.