The Cube is part of Birmingham’s high-profile canalside regeneration, and has had a dramatic impact on the city and its continued revitalisation.
The mixed use building’s geometric form and aesthetic were inspired by Birmingham’s industrial heritage, as well as the image of an ornate metal jewellery box that conceals a bright interior. Dramatic silver and bronze-coloured cladding covers the exterior – a vivid shell for the colourful spread of amenities inside. These include shops and restaurants arranged around a courtyard, and offices, apartments and a boutique hotel housed in the central cube. Crowning the building is a rooftop restaurant – Birmingham’s first – complete with a sky bar.
We took numerous steps to ensure the building’s sustainability, like tailoring the glazing of each façade to reduce solar gain – measures that have earned it a BREEAM Excellent rating. And we’ve made a big effort to knit the street-level routes into their context to ensure the building acts as a new and welcome hub for pedestrians.
The Cube has become an architectural landmark in central Birmingham since it opened in 2010, winning several awards and setting the scene for the area’s long-awaited redevelopment.
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Distinctive, contemporary and drawn from a close examination of the city’s character, The Cube has delivered its brief: it has emerged as one of Birmingham’s landmark buildings and is a magnet for commercial and social life.
![#](https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=138&ixlib=php-1.2.1&w=210&s=c31386265e204d4bc8cf724c5edc46ad 210w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=276&ixlib=php-1.2.1&w=420&s=88299d1ef69d47133cf5299f8e4b6185 420w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=504&ixlib=php-1.2.1&w=768&s=992733c1294190305fe6ef7bb37723f1 768w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=672&ixlib=php-1.2.1&w=1024&s=d724fbacda108fbb9bc9d8187a1b1f01 1024w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=919&ixlib=php-1.2.1&w=1400&s=1807d03c6fd3b8db61eae499c0cbc5b7 1400w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=1051&ixlib=php-1.2.1&w=1600&s=73047d6924ff9aeb2cae0e264aea08b4 1600w,https://make-arch.imgix.net/https%3A%2F%2Fwww.makearchitects.com%2Fwp-content%2Fuploads%2F2017%2F11%2FTheCube-Make-25.jpg?auto=format&crop=center&fit=crop&h=1261&ixlib=php-1.2.1&w=1920&s=30e219c4805859421d522c34599e4192 1920w)
Happy 10 year anniversary to The Cube!
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A distinctive presence in central Birmingham that is pivotal to the area’s revitalisation.
![](https://www.makearchitects.com/wp-content/uploads/2017/11/TheCube-Make-drawing.png)
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